Written: with difficulty – today has been an uninspired day
Powered by: Honey Nut Cherrios
Inspired by: The Personal MBA by Josh Kaufman
He read about it in an article assigned for his business class, the art of reciprocity. Prospective car buyers were significantly more likely to purchase a vehicle, add optional accessories, and agree to less attractive financing terms after accepting an offer of a small gift: a bottle of water, a packet of cookies. He figured the can of soda in his fridge would do, placed it on the reception desk where she was working and smiled as she took it in her hands.
“Thanks?” she said.
“Wait,” he reached for her as she turned away, “So, we’ll go out sometime?”